D 3D Surface Decoration Technology Session

Keynote Speech: Recent Trends and Future of Plastic Decorative Technology

Plastic decoration has expanded from basic decoration, which improves appearance, to functional decoration, which provides functionality. In addition, there is an increasing need for coatingless decoration techniques. With a focus on this topic, we will introduce the latest trends and future outlook of the field.

The Expanding Potential of 3D decorative NATS Air-heat Transfer Technology

The Navitas Air-heat Transfer System (NATS) is a new 3D decorative technique that we developed by utilizing our accumulated wealth of technology. As a result, we have seen the growth of techniques for transferring an independent decorative layer to molded items and hot melt film lamination technology, as well as a greater awareness of this market.
In addition, by applying our comprehensive technological strength through the combination of conventional technologies (pad printing, hot foil) and NATS, we have expanded the potential for decoration.

Demands on Converting Technology From Cosmetic Design—Shiseido Brand Strategy and "Sensibility-to-mind Type Packaging" Effect on Consumer Communication

While not limited to cosmetics, the ability to increase the value of items on today's mature markets to create hit products requires a new type of creativity. Within the flood of new products and information, it is now necessary to design products that will grab the consumer's attention, peak their interest, make them want to try, and become a topic of word-of-mouth. In this way, the communication strength of the package itself is essential. In this talk, we will introduce Shiseido's brand strategy and our Sensitivity-to-mind Type Packaging, which uses visual motifs, as we discuss the design styles that will attract the final consumer and the key technological points required to that make these possible.

1. Understanding the Japanese Cosmetics Market Structure
2. Shiseido Brand Strategy
3. Selling by Placement Alone: the example of Ag+
4. Consumer Awareness Bias
5. Visual Motifs Effect on Consumer Information Processing
6. Technology Required for These Designs

Shifting From Wet to Dry Techniques in Automobile Body Painting Lines

As exterior skin material producers have diversified and more companies entered the field, TOM (Three Dimension Overlay Method) has come to be used widely for automotive interior components. Currently, the decoration of automobile bodies and exterior components, however, has primarily relied on wet methods, such as painting and plating. As such, we will discuss the development of exterior automobile component decoration using Neo-TOM (dry method), an advanced version of TOM that has allowed for increased size.

Providing a Sense of Expression and Vitality in Automobiles — KODO：SOUL of MOTION Design

We will introduce our goals contained within the concept of KODO：SOUL of MOTION, and provide examples of our intentions and initiatives.

CMF Design Based Material Application Method

CMF Design is a comprehensive design technique that relies on aesthetic sensibilities and combines Color (C), Material (M), and Finish (F). In this way, CMF is recognized as an important process in many product development designs. By comprehensively and intuitively designing the surface, which serves as the contact point between consumer and product, we believe it is possible to create more consumer-friendly products. In this seminar we will introduce this CMF design process and some of the latest examples.

MRJ DESIGN—Demands on Airplane Interior Materials

In this talk, we will introduce the stance MITSUBISHI HEAVY INDUSTRIES and Mitsubishi Aircraft Corporation have taken in developing a human-friendly airplane, as well as the process undertaken to realize the airplane design, including everything from styling to interior design. We hope that the attendees find a hint regarding the materials required for future aircraft from the perspective of the design process.

Film Insert Molding 3D Decoration Technology and Product Applications

We will introduce the concept of film insert molding and screen printing ink in relation to decorative molding of plastic, which is becoming more common in the automobile, home appliance, and mobile device markets. In addition, we will also report on the latest screen ink trends, including mirror ink and transparent ink; application developments; and environmental measures that are contributing to increased product value.